Measure Marketing Results Inc.

So say you’re running your pottery business out of a local shop, suddenly, a global pandemic strikes and you’re forced to close down. What would you do in that situation? Would you look for work? Or find a way to continue to sell your products? If you chose the second option, chances are you’re going to want to start selling online. Lucky for you, the market has heard global demand for e-commerce. One of the newest offerings is Facebook’s new take on online commerce, “Facebook Shops.” You can now literally turn your Facebook business page into an e-commerce webpage and look to generate tons of traffic from your other sources of online presence. Shopify and WOOCommerce act like engines for Facebook Shops. To discover, interact with, and complete the transaction between you and your buyers is their primary goal. They don’t compete with one another, it’s not a ‘Facebook vs Shopify’ situation. If you have a Shopify store already, Facebook will automatically derive the data from your existi...

As marketers, we operate in a vastly dynamic world. As it changes, so do global trends and people’s needs and wants. For businesses to stay competitive in today’s landscape, it is important to understand how to boost and maintain your SEO rankings by building quality links that add to your business’s value chain. What is Link Building? Link building is just a piece of the overall  SEO  puzzle. Link building is a way to include single one-way links in the content to a separate webpage, which helps boost its rankings on search engines. It’s always great to include clickable sources in your content that redirects your audience to something of even more value. Why is it important? The vast majority of searches that happen online go through Google, and that’s part of the reason why backlinks are so important. When analyzing content to rank, Google looks at data around how many sources are linked to that page. Does a blog have clickable links that lead to a part of your website, or ...

Digital Marketing offers a lot of avenues for us to explore and act upon. With a constant evolution of search behaviors among users and end consumers, it becomes imperative for marketers and business owners to revisit how they’re targeting and reaching their customers. The big question we are always asking on behalf of our customers is, are they reaching the right people at the right time? This change is partially due to the amount of information available and on the number of devices it is available on. Hence, there is a greater need to understand your customer’s thinking and making your digital marketing seamless by actively utilizing tools that give you consumer search behaviour data and what you’re looking for. In terms of digital marketing, this is known as keyword research. We’ve updated one of our older blogs that we had written a few years back with the latest tools that our agency relies on. We want to bring more value to our customers by helping them reach the right type of c...

  Local SEO remains the sure-fire way to rank currently. Google is giving SMBs even more flexibility with their latest addition of new attribute-based listings in their My Business app. This minor addition has the potential to make a major impact on a consumer choosing your business over a competitor’s. What Are Attributes? They are little tags highlighting your business’s offerings that set you apart from your competitors. Found under the “info” section in GMB, Attributes do this by showing relevant information that your competitors don’t. For example, a restaurant showing a “No Contact Delivery” on their GMB listing, other factors aside, will be highly preferred by consumers over other restaurants that don’t communicate that option. Core service-based industries like Healthcare, that might prefer to stand out using “Online Appointments” attributes or even general accessibility attributes like “Wheelchair-accessible seating”. The 2 Types of Attributes Factual Attributes Strictly f...

  It has been a whirlwind of constant adjustments in all our lives over the last three months. Some of you may have felt it more than others, and we want you to know we felt it along with you as marketers and as business strategists. In the midst of this chaos, we were still sure to keep our ears on the ground and our eyes on the data. So, let me share with you what worked best in the midst of this pandemic and what we encourage all of you to continue to work on as we pass through this new phase in our lives. Our biggest learnings so far are: 1. DON’T STOP, KEEP GOING a. Customers who kept going with their marketing continue to see increase in rankings. The traffic is coming back up as we kept on working on their keywords/ transaction-based key phrases. Through customization and continuous optimization, we kept up visibility on search engines. b. We monitored the key data on client sites so that people in the industry— when they’re ready— will find them and contact them for busines...

  It’s no surprise when I say that starting a business and keeping it afloat is no small task. There are so many factors that go into your success. Chief among them is simply knowing what questions to ask yourself and those around you. The wisest people know when their knowledge is lacking, the only way to bridge the knowledge gap is to get out there and ask the right questions. If you want to leverage your business effectively online, here are some key questions you need ask yourself, then answer. What Do I Want Out of My Business? There’s no trick to this question. Just answer it truthfully. There’s no point in having your own business if you’re not honest to yourself about what you want out of it! For some the immediate answer may be “money,” and who doesn’t like money? But then what do you want the money for? Is it purely just for the sake of wealth, or is it about security as well? Or if money isn’t your main motivator, maybe you just want to be your own boss. Maybe you have a...