Measure Marketing Results Inc.

  Having a  CRM platform  is practically mandatory for businesses these days (especially medium to large ones). Now that  ABX  is so important in keeping your brand alive, Customer Relationship Management is key. However, there is plenty of misinformation spreading about CRMs that could lead business owners to make poor decisions or even brand-damaging mistakes. This can lead to a high number of CRM project failures which  Scott Edinger estimated to be the outcome for around 90% of attempted projects . Myth Number 1: CRMs Do Not Require Strategic Approaches Those who are new to CRMs may believe that setting up your tools in your CRM is all it takes to start seeing results. No need to strategize, just hit launch and forget about it until you see results. This is not the case. CRM platforms do not negate the need for an effective strategy. However, they do open you up to going much further than you could before. Where Does This Myth Come From? CRM platforms f...

  If your business has something to say, host a webinar! These live shows involve collecting and sharing information with your potential customers and clients to showcase the knowledge, experience, and resources your company has to offer. Hosting a webinar can be intimidating, especially for those who are new to the concept. That’s why we’ve created this helpful list of tips and tricks to help businesses prepare high-quality webinar materials and improve their hosting abilities. 1. Share Relevant and Useful Information in Easy-To-Follow Ways You may be sharing a large amount of content and data in your online seminar. It is important to ensure that you are sticking to what is relevant to the viewers while cutting out any filler or unengaging material. Webinars can be long, and you need to keep your clients’ attention to succeed. Use tools like Grammarly or SEMrush to check your estimated engagement. You should also record your online seminar sessions and offer them to potential cli...

  Summertime is all about adventure. Whether you’re vacationing in a different country or exploring your backyard, now is the time to get out there. But what about the digital landscape? The world of digital marketing is constantly evolving, which means owners and operators of businesses both large and small need to stay familiar with their virtual environment. It’s time to take that summer spirit for adventure and apply it to your marketing techniques. Follow along with this blog series as we delve into creating websites that convert, selecting CRM platforms, and more! Get Your Marketing “Beach Body” Ready No two beach bodies are the same, just as no two marketing strategies are the same. It’s important to tailor your strategies to your ideal customer so your marketing is customized to your business. Think of choosing a CRM platform as selecting the right gym. Do they offer the tools or services that you need to get the results you desire? Is the equipment modern and intuitive?​ Y...