Measure Marketing Results Inc.

  HubSpot offers a wide variety of tools through their CRM, some of which you may not even realize.  Mike K. Tatum , the Director of Lifecycle Marketing at Athletic Greens, sat down at INBOUND 2022 to educate his audience on the benefits of smart content, a tool offered by HubSpot. With smart content, users can offer heightened levels of personalization to their email campaigns and landing pages. This differs from a simple personalization token (adding a first name or company name in your emails) as your options for creating individualized experiences are more numerous and varied. Bringing Personalization to Life Onboarding Emails You can automate onboarding emails built custom to an individual to ensure that they complete any necessary tasks. A perfect example would be an email that populates a taskbar. It could show “75% complete” and have a list of accomplishments in grey and highlighted tasks that still need attention. This correlates specifically with the individual, offe...

We’ve all experienced algorithm changes at some point. While the organic reach for content continues to drop, what can we as marketers and content creators do to be visible? The concept  Neil Patel , the CMO of NP Digital, shared was something I resonate with as a long-standing digital marketer and observer of trends. We all love algorithms, but what you don’t love about them is the lack of transparency that each algorithm change brings with it. My takeaway from Patel’s presentation was to understand the algorithm and take advantage of it. This happens when you have the capacity and mindset to take risks and dig deeper into data. Analysis of your posts can reveal how the algorithm works. We all know social signals play an important role in building a search engine optimization approach so why don’t we do it well so that our SEO strategy can not only be successful but also get a boost So, how do you leverage the algorithms and be successful in doing that? Patel summarized this by wa...

  Ty Heath , the Director of Market Engagement at The B2B Institute with LinkedIn, wants us to start thinking about memory. “Most purchases start when we search our memories. Not Google,” Heath says. This is the search engine we need to be prioritizing. Generating Memories Situation influences memory. Heath brings up a study conducted to show that people who learn vocabulary underwater have better recall of that vocabulary when they are back underwater. As marketers, we are often focused on becoming top-of-mind though we rarely think about share-of-mind. While it’s great to ensure that buyers recognize your brand, it’s even better if buyers think of your brand when entering the market to purchase. Situational Awareness Brand awareness is a term often used to describe the level of brand recognition your company has and your customers’ abilities to recall you. But being known and being selected by customers are two different things. For example, most people would be able to name a va...